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Course Description

In today's online world, digital marketing is a key part of any brand's marketing mix.  For many brands both big and small, Facebook is a key tool in reaching their relevant target audience online. To begin to communicate directly with your consumer on Facebook, you need to understand the fundamentals of Facebook Ad Manager.

Learning Objectives: 

You will learn how to set up your Facebook Ads Manager, the different features of a Facebook ad, and how to accurately target your Facebook Ad campaign. 

Requirements:

  • Introductory course
  • Basic English skills
  • Basic digital literacy skills

Course Curriculum

Estimated time of completion: 2 weeks

  • 1

    Chapter 0: Coderstrust

    • C0.01: Welcome to your learning journey!

    • C0.02: What is Coderstrust?

    • C0.03: Coderstrust & You

    • C0.04: Setting goals

    • C0.05: Join our Community

    • C0.06: How it works: Assignment example

    • C0.07: How it works: Quiz
  • 2

    Chapter 1: Introduction to Ads Manager

    • C1.01: What is Ad Manager?

    • C1.02: What are the features of Ad Manager?

    • C1.03: The difference between boosted posts and Facebook ads

    • C1.04: Creating an Ad account

    • C1.05: How to Set Up Your Facebook Ads Manager

    • C1.06: Quiz
  • 3

    Chapter 2: Types of campaigns and popular campaign goals

    • C2.01: What is a campaign, and what are the elements?

    • C2.02: How many types of campaigns are there?

    • C2.03: How do you define your strategy/goal?

    • C2.04: Choosing the right campaign objective for your goal

    • C2.05: Quiz
  • 4

    Chapter 3: Getting familiar with Ad Sets

    • C3.01: Elements of Ad Sets

    • C3.02: Building Your Audience

    • C3.03: Budget & Scheduling

    • C3.04: Placements

    • C3.05: Optimization and Delivery

    • C3.06: Quiz
  • 5

    Chapter 4: Audience Targeting

    • C4.01: Introduction to Audience Targetting

    • C4.02: Core Audience (Location, Demographics, Connections)

    • C4.03: Audience Interests

    • C4.04: Custom Audiences

    • C4.05: Lookalike Audiences

    • C4.06: How to Narrow Down your audience

    • C4.07: Quiz

    • C4.08: Assignment

    • Assignment Form (Don't Forget to Press Submit)
  • 6

    Chapter 5: Introducing Ads

    • C5.01: Ads Formats

    • C5.02: Elements of an Ad

    • C5.03: How to Set Up Your Facebook Ad

    • C5.04: Assignment

    • Assignment Form (Don't Forget to Press Submit)
  • 7

    Chapter 6: Facebook Ad Policies

    • C6.01: Reviewing and understanding FB Ad policies

    • C6.02: What to avoid and common mistakes

    • C6.03: Prohibited Contents

    • C6.04: What to do if your ads are disapproved

  • 8

    Chapter 7: Posting Ads to Page with CTA

    • C7.01: What are CTAs and why do they matter?

    • C7.02: How to post any CTA in Fb page, using Ad manager
  • 9

    Chapter 8: How Billing Works

    • C8.01: Billing Process

    • C8.02: When you are charged?

    • One Last Step: Verification

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