$14.99 $99
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  • Webinar52 Unique Lessons
  • Document1 Quiz
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Course Description

In this course, you will learn what copywriting is, the artistic and scientific ways to write your copies, and how you can monitor when your copy is working or not. The course structure is simple: 

  1. Get Attention, 
  2. Show the Advantage, 
  3. Prove the Advantage, 
  4. Persuade, and 
  5. Call to Action

We shall also explore what these five processes mean in the digital age and how you can use them in the social media landscape. Get ready to create more leads by writing copies that stick, persuade, and sell.


Upon completion of the course you will be able to effectively:

  1. Conduct industry, product, and target market research

  2. Select a local business/organisation for which to write ads

  3. Fit your content and advertising efforts into an existing  MARKETING strategy.

  4. Develop an ADVERTISING  strategy and plan.

  5. Compare and contrast various advertising and its effectiveness

  6. Identify advertising that properly executes an advertiser’s marketing strategy

  7. Write advertisements for selected media that execute your strategy and plan

  8. Create ad layouts,  scripts, and storyboards for selective platforms

  9. Perform copyediting and copy fitting tasks


Prerequisites and requirements:

  1. Basic to intermediate Online Platforms & Social Media Management skills

  2. Basic to Intermediate graphic design skills.

  3. Intermediate English Composition & Writing Skills.


Ideal For: 

  1. Entrepreneur: If you are starting out & you don’t know where to begin from or you don’t have the resources to outsource your copywriting.

  2. Businessmen: Who want to understand and explain the businesses in few power words and phrases to customers. Do you want to help your marketing team speak from an influential position? This course is for you.

  3. Sales Personnel: Who want to learn the process of persuading using written, then spoken power words.

  4. Marketer: Whether you are doing it yourself or managing a marketing team, you have goals to meet. This course brings your closer to your goals.

Course Curriculum

  • 1

    Chapter 00: Coderstrust

    • C0.01: Welcome to your learning journey!

    • C0.02: What is Coderstrust?

    • C0.03: Coderstrust & You

    • C0.04: Setting goals

    • C0.05: Join our Community

    • C0.06: How it works: Assignments

    • C0.07: How it works: Quiz

  • 2

    Chapter 1: Meet The Instructor

    • Chapter 01 - First Things First

  • 3

    Chapter 2: Introduction

    • C2.01: Introduction

    • Chapter 02 01 - What is Copywriting

    • C2.02: Introducing Copywriting

    • Chapter 02 02 - Tyes of Copywriting

    • Chapter 02 03 - Styles of Copywriting

    • Chapter 02 04 - Preparing yourself to Copywrite

    • Chapter 02 05 - Character traits of Great Copywriters

    • Chapter 02 06 - The 10 Elements

    • Chapter 02 07 - Projects

  • 4

    Chapter 3: Get Attention

    • C3.01: Get Attention

    • Chapter 03 01 - First Impressions

    • Chapter 03 02 - 4 Functions of a Headline

    • Chapter 03 03 - 8 Headline Types

    • Chpater 03 04 - 4 Us Formula

  • 5

    Chapter 4: Show Customers an Advantage

    • C4.01: Show Customers an Advantage

    • Chapter 04 01 - Showing the Customer an Advantage - Principle One

    • Chapter 04 02 - Principle 2 - You are on both sides

    • Chapter 04 03 - How to Use Emotions

  • 6

    Chapter 5: Proving the Advantage

    • C5.01: Proving the Advantage

    • Chapter 05 01 - The Issue of Credibility (Evidence)

    • Chapter 05 02 - Constructive Evidence

    • Chapter 05 03 - Performance Evidence

    • Chapter 05 04 - Testimonial Evidence

    • Chapter 05 05 - Testing Evidence

    • Chapter 05 06 - How to use your Evidence

    • Chapter 05 07 - How to Present your Facts

  • 7

    Chapter 6: Persuading the Customer & Call to Action

    • C6.01: Persuading the Customer & Call to Action

    • Chapter 06 01 Persuading the Customer

    • Chapter 06 02 - How to Use the three Swords

    • Chapter 06 03 - A Call to Action

  • 8

    Chapter 7: Digital and Social Copywriting

    • C7.01: Copywriting & Social Media

    • Chapter 07 01 - Copywriting _ Social Media - Types of Social Media

    • Chapter 07 02 - Eight Aspects of Social Media

    • Chapter 07 03 - Ten Rules of Social

    • Chapter 07 04 - Getting Your Social Voice

  • 9

    Chapter 8: Wrapping Things Up

    • C8.01: Wrapping It Up

    • Chapter 08 01 - Wrapping Things Up

    • Chapter 08 02 - Creating a Work Culture

    • Chapter 08 03 - Developing an Editorial Calendar

    • Chapter 08 04 - Motivating your Team

    • Chapter 08 05 - Careers in Copywriting

    • Chapter 08 06 - Investing in yourself and your Team

    • Chapter 08 07 - Final Projects Recap

  • 10

    Conclusion

    • One Last Step : Verification

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