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Instructor
Joshua Agonya
Joshua is an entrepreneur, writer, and teacher currently working as the Associate Marketing Director at African Business Institute. He is interested in people and ideas that change the world. With his years of writing experience, Joshua has collaborated with Marifasasa and Coderstrust to develop a complete course on modern copywriting that covers everything you need to become a professional copywriter yourself.

Description

In this course, you will learn what copywriting is, the artistic and scientific ways to write your copies, and how you can monitor when your copy is working or not. The course structure is simple: 

  • Get Attention, 
  • Show the Advantage, 
  • Prove the Advantage, 
  • Persuade, and 

Call to Action

We shall also explore what these five processes mean in the digital age and how you can use them in the social media landscape. Get ready to create more leads by writing copies that stick, persuade, and sell.



With this knowledge you’ll be able to:

  • Conduct industry, product, and target market research
  • Select a local business/organisation for which to write ads
  • Fit your content and advertising efforts into an existing marketing strategy.
  • Develop an advertising strategy and plan.
  • Compare and contrast various advertising and its effectiveness
  • Identify advertising that properly executes an advertiser’s marketing strategy
  • Create ad layouts, scripts, and storyboards for selective platforms
  • Perform copyediting and copy fitting tasks

Prerequisites and requirements

  • Basic to intermediate Online Platforms & Social Media Management skills
  • Basic to Intermediate graphic design skills.
  • Intermediate English Composition & Writing Skills.


Ideal For: 

  • Entrepreneur: If you are starting out & you don’t know where to begin from or you don’t have the resources to outsource your copywriting.
  • Businessmen: Who want to understand and explain the businesses in few power words and phrases to customers. Do you want to help your marketing team speak from an influential position? This course is for you.
  • Sales Personnel: Who want to learn the process of persuading using written, then spoken power words.
  • Marketer: Whether you are doing it yourself or managing a marketing team, you have goals to meet. This course brings your closer to your goals.

Curriculum

  • Chapter 00: Coderstrust

    0:48m
    • C0.01: Welcome to your learning journey!

      Resource
    • C0.02: What is Coderstrust?

      Video
    • C0.03: Coderstrust & You

      Resource
    • C0.04: Setting goals

      Resource
    • C0.05: Join our Community

      Resource
    • C0.06: How it works: Assignments

      Resource
    • C0.07: How it works: Quiz

      Resource
  • Chapter 1: Meet The Instructor

    3:43m
    • Chapter 01 - First Things First

      Video
  • Chapter 2: Introduction

    32:9m
    • C2.01: Introduction

      Resource
    • Chapter 02 01 - What is Copywriting

      Video
    • C2.02: Introducing Copywriting

      Resource
    • Chapter 02 02 - Tyes of Copywriting

      Video
    • Chapter 02 03 - Styles of Copywriting

      Video
    • Chapter 02 04 - Preparing yourself to Copywrite

      Video
    • Chapter 02 05 - Character traits of Great Copywriters

      Video
    • Chapter 02 06 - The 10 Elements

      Video
    • Chapter 02 07 - Projects

      Video
    • Chapter 02: Assignment

      Resource
  • Chapter 3: Get Attention

    36:7m
    • C3.01: Get Attention

      Resource
    • Chapter 03 01 - First Impressions

      Video
    • Chapter 03 02 - 4 Functions of a Headline

      Video
    • Chapter 03 03 - 8 Headline Types

      Video
    • Chpater 03 04 - 4 Us Formula

      Video
    • Chapter 3 : Assignment

      Resource
  • Chapter 4: Show Customers an Advantage

    17:54m
    • C4.01: Show Customers an Advantage

      Resource
    • Chapter 04 01 - Showing the Customer an Advantage - Principle One

      Video
    • Chapter 04 02 - Principle 2 - You are on both sides

      Video
    • Chapter 04 03 - How to Use Emotions

      Video
    • Chapter 4 : Assignment

      Resource
  • Chapter 5: Proving the Advantage

    32:28m
    • C5.01: Proving the Advantage

      Resource
    • Chapter 05 01 - The Issue of Credibility (Evidence)

      Video
    • Chapter 05 02 - Constructive Evidence

      Video
    • Chapter 05 03 - Performance Evidence

      Video
    • Chapter 05 04 - Testimonial Evidence

      Video
    • Chapter 05 05 - Testing Evidence

      Video
    • Chapter 05 06 - How to use your Evidence

      Video
    • Chapter 05 07 - How to Present your Facts

      Video
    • Chapter 05 : Assignment

      Resource
  • Chapter 6: Persuading the Customer & Call to Action

    24:50m
    • C6.01: Persuading the Customer & Call to Action

      Resource
    • Chapter 06 01 Persuading the Customer

      Video
    • Chapter 06 02 - How to Use the three Swords

      Video
    • Chapter 06 03 - A Call to Action

      Video
    • Chapter 6 : Assignment

      Resource
  • Chapter 7: Digital and Social Copywriting

    13:31m
    • C7.01: Copywriting & Social Media

      Resource
    • Chapter 07 01 - Copywriting _ Social Media - Types of Social Media

      Video
    • Chapter 07 02 - Eight Aspects of Social Media

      Video
    • Chapter 07 03 - Ten Rules of Social

      Video
    • Chapter 07 04 - Getting Your Social Voice

      Video
    • Chapter 7 : Assignment

      Resource
  • Chapter 8: Wrapping Things Up

    28:34m
    • C8.01: Wrapping It Up

      Resource
    • Chapter 08 01 - Wrapping Things Up

      Video
    • Chapter 08 02 - Creating a Work Culture

      Video
    • Chapter 08 03 - Developing an Editorial Calendar

      Video
    • Chapter 08 04 - Motivating your Team

      Video
    • Chapter 08 05 - Careers in Copywriting

      Video
    • Chapter 08 06 - Investing in yourself and your Team

      Video
    • Chapter 08 07 - Final Projects Recap

      Video
    • Final Assignment

      Resource
  • Conclusion

    0:0m
    • One Last Step : Verification

      Resource

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