Humira is passionate digital marketing professional with over 4 years experience in SEO, SEM, SMM, Content, PPC. She started her career as a content writer and developed skills in other areas of digital marketing. She works as an SEO specialist at Coderstrust.
This course is designed for those who do not have any idea about SEO but want to get an overview in a very short time. The entire course will take hardly three hours to let you know all the SEO essentials. Practising the assignments my take some more time for your self-development. It is such a short course that is perfect for the people including beginner SEOs, team members, buyers. The course presents a seven-part series designed to deliver all the basic core SEO concepts. Each section covers important factors individually including:
Introduction of SEO
Keyword Research Fundamentals
Not only working for yourself but also it will help you with all the basics that will assist you in the recruitment board for hiring an SEO expert.
The full course consists of text learning materials. You will get the references along with each topic for further learning if you want. There are quizzes and assignments to judge your learning level. Finally, you will have to submit the final assignment to get certified.
Additionally, there is a FAQ section, here you will get some frequently asked questions with adequate answers. Students are welcome to ask questions throughout the course and these queries also will be added to the FAQ section.
What you’ll learn
Purpose of SEO strategy for Business
What are the basic key points of SEO to start
Kickstarting of keyword research and plan for own project
Step by step on-page SEO essentials to prepare an optimization guideline
Familiarizing with technical SEO factors
What are the sectors of off-page SEO for link building
Basic Computer knowledge with a basic idea of digital marketing.
Who this course is for:
Anyone interested in learning about SEO
Tomorrows Digital Marketers, SEO experts
Anyone wanting to perform own online marketing
Entrepreneurs, bloggers, business owners who want to create a proper online existence of their business.
Chapter 0: Coderstrust
C0.01: Welcome to your learning journey!
C0.02: What is Coderstrust?
C0.03: Coderstrust & You
C0.04: Setting goals
C0.05: Join our Community
C0.06: How it works: Assignment
C0.06: How it works: Assignment example
C0.07: How it works: Quiz
Chapter 1: Introduction to SEO
C1.00: Course Overview
C1.01: Chapter Introduction
C1.02: What is SEO?
C1.03: Why is SEO important?
C1.04: What SEO can and can not do?
C1.05: Search Engines and Browsers
Chapter 2: Keyword Research Fundamentals
C2.01: Chapter Introduction
C2.02: Keyword Research Goals
C2.03: Understanding Different Search Results
C2.04: Building Your Own Keyword Plan
C2.06: Upload your assignment: fill in the form and click Submit.
Chapter 3: On-Page SEO
C3.01: Chapter Introduction
C3.02: What is On-Page SEO?
C3.03: On-Page Optimization Checklist
C3.05: Upload your assignment: fill in the form and click Submit.
Chapter 4: Technical SEO
C4.01: Chapter Introduction
C4.02: What is Technical SEO?
C4.03: Technical SEO Audit - Part 1
C4.04: Technical SEO Audit - Part 2
C4.06: Upload your assignment: fill in the form and click Submit.
Chapter 5: Off-Page SEO
C5.01: Chapter Introduction
C5.02: What is Off-Page SEO?
C5.03: Why Link Building is Important?
C5.04: Link Building & Off-Page Activities
C5.07: Upload your assignment: fill in the form and click Submit.
Chapter 6: SEO Extras
C6.01: Frequently Asked Questions
C6.02: Advanced SEO Topics
Chapter 7: Final Assignment
C7.01: Final Assignment
One Last Step: Verification
What is SEO?
Simply, SEO is a process that is a part of digital marketing. The strategy focuses on the facts to optimise and maintain a website to increase its visibility in the search engine results pages.
The goal is to get the quality and quantity of organic web traffic.
SEO stands for Search Engine Optimisation.
What is a Search Engine?
A search engine is a software system that carries out web searches through the World Wide Web (WWW) in a well-organised way for providing particular information based on the web searchers’ query.
The most popular search engine is Google currently
Some other popular search engines are Yahoo, Bing, Ask.com, Baidu, DuckDuckGo, etc
What are the Keywords in SEO?
Keywords are "search queries". In perspective to SEO, a keyword is a topic or an idea that defines the content of a website. An SEO keyword is a word/phrases that the searchers use to search using the search engines.
What is the Keyword ranking?
Keyword ranking means the web page’s position within the Search Engine Results Pages (SERP) for a particular SEO keyword. When the users search for a particular keyword, the search engine shows the ranked website URLs that are listed for that keyword search. You can get page rank for several keywords or phrases.
What is Organic Traffic?
The term “organic traffic” refers to the online visitors who come to your website clicking on the unpaid/organic search results for any query. The main goal of SEO is generating quality organic traffic.
What is Paid Traffic?
Paid traffic means the visitors to your website who visit the website clicking on the paid advertisement or sponsored search results for their query.
You can generate paid traffic from several platforms like search engines, social media platforms, e-mail, etc.
What is the difference between Organic and PPC
The difference between the organic result of SEO (Search Engine Optimization) and PPC (Pay Per Click) is based on the traffic source. Organic traffic comes to the website free of cost for SEO activities, while web traffic is generated from PPC campaigns investing money to the publishers.
What is CTR?
CTR stands for Click-through rate. It is the ratio of users who make a click on a particular link to the number of entire users who have viewed a web page, or advertisement or email campaign. The term is commonly used to measure the online paid advertising success for the particular website or email campaigns.
What is On-Page SEO?
On-page SEO strategy is a web page optimization practice to get a higher rank in the search engine results and get quantity traffic maintaining quality.
So, the main goal is to increase effective organic traffic to your website.
This optimization refers to both HTML source code and the page content.
What is Off-Page SEO?
Off-Page SEO optimization means all the activities that are done apart from the website for increasing the search engine ranking of your web-page. Though most of the people refer off-page SEO with link building, it operates beyond that.
What is Technical SEO?
Technical SEO is a part of On-page SEO that is for improving the website’s technical aspects. The main goal is to improve search engine rank by making the website easily crawlable and understandable for the search engines.
What is the difference between white hat and black hat SEO?
"White hat SEO" leads to SEO techniques with the best practices, and authentic strategies that are authorized by the search engines. This type is SEO is primarily focused on the users’ value.
"Black hat SEO" indicates the techniques and SEO strategies that try to spam/fool the search engines. People generally try this to get a prompt result, but it puts the website at tremendous risk. The website can be penalized or de-indexed (removed from the search results) anytime following this strategy. It is an unethical implication.
Once your website is penalized, your business may get closed. So, it is wise to follow white hat SEO techniques always rather than expecting a prompt result from unethical activities.
What is the webpage redirection?
Webpage redirection or URL redirection is also known as URL forwarding. It is a technique to make a web page available from more than one URL address. When a user attempts to open a redirected URL, a new page with another URL will be open.
For example, suppose XYZ.com is a webpage. There is now an updated version of this page and the new URL is ABC.com. So, the webmaster has redirected the old URL to the new URL. In that case, if any user clicks on XYZ.com, the browser will redirect automatically to the URL ABC.com.
What is Google search console?
Google Search Console is Google’s web service which allows a webmaster to check to optimize visibility and indexing status of their own websites.
It is a free service from Google. You can maintain, monitor, and troubleshoot your website's appearance in Google Search results.
What are breadcrumbs?
Breadcrumbs help manage the website’s taxonomy and structure to search engines.
They help the users and also search engines determine how to get from one webpage to another easily within your site. They also strengthen the page authority of the parent categories of every topic.
What are broken links?
Broken links refer the links to pages that either no longer exist or the webmaster have replaced the URLs with your own webpages.
A broken link shows 404 server status code.
What is link building?
Link building is an off-page SEO strategy. It refers to acquiring links to increase a webpage’s link equity. The process is very effective to get a good ranking from the search engines. Both external and internal and link building is helpful to boost webpage authority.
What is the difference between follow and no-follow links?
The difference between the two types of links is, a follow link provides link equity. Besides, a no-follow link does not provide any link equity. That means, it tells the search engines not follow the particular link or not to count this as a additional link