$9.99 $99.00
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  • 43 Unique Lessons
  • 2 Quizzes
  • Community Support
  • Feedback from Mentor
  • Lifetime Access
  • Mobile Friendly Content
  • Certificate

Instructor

Humira Alam
Humira is passionate digital marketing professional with over 4 years experience in SEO, SEM, SMM, Content, PPC. She started her career as a content writer and developed skills in other areas of digital marketing. She works as an SEO specialist at Coderstrust.

Course Description

This course is designed for those who do not have any idea about SEO but want to get an overview in a very short time. The entire course will take hardly three hours to let you know all the SEO essentials. Practising the assignments my take some more time for your self-development. It is such a short course that is perfect for the people including beginner SEOs, team members, buyers. The course presents a seven-part series designed to deliver all the basic core SEO concepts. Each section covers important factors individually including:

  • Introduction of SEO 

  • Keyword Research Fundamentals

  • On-page SEO

  • Technical SEO

  • Off-page SEO

  • SEO Extras

  • Final Assignment

Not only working for yourself but also it will help you with all the basics that will assist you in the recruitment board for hiring an SEO expert. 

The full course consists of text learning materials. You will get the references along with each topic for further learning if you want. There are quizzes and assignments to judge your learning level. Finally, you will have to submit the final assignment to get certified. 

Additionally, there is a FAQ section, here you will get some frequently asked questions with adequate answers. Students are welcome to ask questions throughout the course and these queries also will be added to the FAQ section. 


What you’ll learn

  • Purpose of SEO strategy for Business

  • What are the basic key points of SEO to start 

  • Kickstarting of keyword research and plan for own project

  • Step by step on-page SEO essentials to prepare an optimization guideline

  • Familiarizing with technical SEO factors

  • What are the sectors of off-page SEO for link building

Prerequisites

Basic Computer knowledge with a basic idea of digital marketing.


Who this course is for:

  • Anyone interested in learning about SEO

  • Tomorrows Digital Marketers, SEO experts 

  • Anyone wanting to perform own online marketing 

  • Entrepreneurs, bloggers, business owners who want to create a proper online existence of their business.



Course curriculum

Estimated time of completion: 2 weeks

  • 1

    Chapter 0: Coderstrust

    • C0.01: Welcome to your learning journey!

    • C0.02: What is Coderstrust?

    • C0.03: Coderstrust & You

    • C0.04: Setting goals

    • C0.05: Join our Community

    • C0.06: How it works: Assignment

    • C0.06: How it works: Assignment example

    • C0.07: How it works: Quiz

  • 2

    Chapter 1: Introduction to SEO

    • C1.00: Course Overview

    • C1.01: Chapter Introduction

    • C1.02: What is SEO?

    • C1.03: Why is SEO important?

    • C1.04: What SEO can and can not do?

    • C1.05: Search Engines and Browsers

    • Chapter 1: Quiz

  • 3

    Chapter 2: Keyword Research Fundamentals

    • C2.01: Chapter Introduction

    • C2.02: Keyword Research Goals

    • C2.03: Understanding Different Search Results

    • C2.04: Building Your Own Keyword Plan

    • C2.05: Assignment

    • C2.06: Upload your assignment: fill in the form and click Submit.

  • 4

    Chapter 3: On-Page SEO

    • C3.01: Chapter Introduction

    • C3.02: What is On-Page SEO?

    • C3.03: On-Page Optimization Checklist

    • C3.04: Assignment

    • C3.05: Upload your assignment: fill in the form and click Submit.

  • 5

    Chapter 4: Technical SEO

    • C4.01: Chapter Introduction

    • C4.02: What is Technical SEO?

    • C4.03: Technical SEO Audit - Part 1

    • C4.04: Technical SEO Audit - Part 2

    • C4.05: Assignment

    • C4.06: Upload your assignment: fill in the form and click Submit.

  • 6

    Chapter 5: Off-Page SEO

    • C5.01: Chapter Introduction

    • C5.02: What is Off-Page SEO?

    • C5.03: Why Link Building is Important?

    • C5.04: Link Building & Off-Page Activities

    • C5.06: Assignment

    • C5.07: Upload your assignment: fill in the form and click Submit.

  • 7

    Chapter 6: SEO Extras

    • C6.01: Frequently Asked Questions

    • C6.02: Advanced SEO Topics

  • 8

    Chapter 7: Final Assignment

    • C7.01: Final Assignment

    • One Last Step: Verification

    • C7.02: Conclusion

Course FAQs

  • What is SEO?

    Simply, SEO is a process that is a part of digital marketing. The strategy focuses on the facts to optimise and maintain a website to increase its visibility in the search engine results pages. The goal is to get the quality and quantity of organic web traffic. SEO stands for Search Engine Optimisation.

  • What is a Search Engine?

    A search engine is a software system that carries out web searches through the World Wide Web (WWW) in a well-organised way for providing particular information based on the web searchers’ query. The most popular search engine is Google currently Some other popular search engines are Yahoo, Bing, Ask.com, Baidu, DuckDuckGo, etc

  • What are the Keywords in SEO?

    Keywords are "search queries". In perspective to SEO, a keyword is a topic or an idea that defines the content of a website. An SEO keyword is a word/phrases that the searchers use to search using the search engines.

  • What is the Keyword ranking?

    Keyword ranking means the web page’s position within the Search Engine Results Pages (SERP) for a particular SEO keyword. When the users search for a particular keyword, the search engine shows the ranked website URLs that are listed for that keyword search. You can get page rank for several keywords or phrases.

  • What is Organic Traffic?

    The term “organic traffic” refers to the online visitors who come to your website clicking on the unpaid/organic search results for any query. The main goal of SEO is generating quality organic traffic.

  • What is Paid Traffic?

    Paid traffic means the visitors to your website who visit the website clicking on the paid advertisement or sponsored search results for their query. You can generate paid traffic from several platforms like search engines, social media platforms, e-mail, etc.

  • What is the difference between Organic and PPC

    The difference between the organic result of SEO (Search Engine Optimization) and PPC (Pay Per Click) is based on the traffic source. Organic traffic comes to the website free of cost for SEO activities, while web traffic is generated from PPC campaigns investing money to the publishers.

  • What is CTR?

    CTR stands for Click-through rate. It is the ratio of users who make a click on a particular link to the number of entire users who have viewed a web page, or advertisement or email campaign. The term is commonly used to measure the online paid advertising success for the particular website or email campaigns.

  • What is On-Page SEO?

    On-page SEO strategy is a web page optimization practice to get a higher rank in the search engine results and get quantity traffic maintaining quality. So, the main goal is to increase effective organic traffic to your website. This optimization refers to both HTML source code and the page content.

  • What is Off-Page SEO?

    Off-Page SEO optimization means all the activities that are done apart from the website for increasing the search engine ranking of your web-page. Though most of the people refer off-page SEO with link building, it operates beyond that.

  • What is Technical SEO?

    Technical SEO is a part of On-page SEO that is for improving the website’s technical aspects. The main goal is to improve search engine rank by making the website easily crawlable and understandable for the search engines.

  • What is the difference between white hat and black hat SEO?

    "White hat SEO" leads to SEO techniques with the best practices, and authentic strategies that are authorized by the search engines. This type is SEO is primarily focused on the users’ value. "Black hat SEO" indicates the techniques and SEO strategies that try to spam/fool the search engines. People generally try this to get a prompt result, but it puts the website at tremendous risk. The website can be penalized or de-indexed (removed from the search results) anytime following this strategy. It is an unethical implication. Once your website is penalized, your business may get closed. So, it is wise to follow white hat SEO techniques always rather than expecting a prompt result from unethical activities.

  • What is the webpage redirection?

    Webpage redirection or URL redirection is also known as URL forwarding. It is a technique to make a web page available from more than one URL address. When a user attempts to open a redirected URL, a new page with another URL will be open. For example, suppose XYZ.com is a webpage. There is now an updated version of this page and the new URL is ABC.com. So, the webmaster has redirected the old URL to the new URL. In that case, if any user clicks on XYZ.com, the browser will redirect automatically to the URL ABC.com.

  • What is Google search console?

    Google Search Console is Google’s web service which allows a webmaster to check to optimize visibility and indexing status of their own websites. It is a free service from Google. You can maintain, monitor, and troubleshoot your website's appearance in Google Search results.

  • What are breadcrumbs?

    Breadcrumbs help manage the website’s taxonomy and structure to search engines. They help the users and also search engines determine how to get from one webpage to another easily within your site. They also strengthen the page authority of the parent categories of every topic.

  • What are broken links?

    Broken links refer the links to pages that either no longer exist or the webmaster have replaced the URLs with your own webpages. A broken link shows 404 server status code.

  • What is link building?

    Link building is an off-page SEO strategy. It refers to acquiring links to increase a webpage’s link equity. The process is very effective to get a good ranking from the search engines. Both external and internal and link building is helpful to boost webpage authority.

  • What are No Click Searches?

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